A man looking to refresh his wardrobe in 2024 faces a simple reality: leather, bright colors, and oversized cuts dominate the runways, while everyday life at the office or in the city demands versatile, easy-to-maintain pieces. The true trend for modern men is no longer limited to clothing. It now encompasses skincare routines, the choice of sustainable materials, and a more thoughtful approach to consumption.
Men’s skincare routine in 2024: what’s changed in daily life
We often talk about men’s fashion without mentioning the most concrete shift in recent years: men are now investing in daily skincare. Cleanser, serum, moisturizing cream with SPF, eye cream—the routine has expanded, especially among those aged 18-35.
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L’Oréal Group reports that the men’s grooming category is among the fastest-growing segments. McKinsey and Kantar confirm the trend: men are spending more time and budget on facial and body care. Multi-use products and the “skinification” of hair care (shampoos with skincare benefits) are becoming mainstream.
To keep up with the news from Masculin on these topics, we see that this evolution goes beyond mere curiosity: adopting a structured skincare routine protects the skin and delays signs of fatigue, two very practical concerns for those who endure long days.
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Sustainable materials and second-hand: the responsible men’s fashion trend
On the ground, the most visible change in men’s clothing purchases is the instinct to check the label before the price. Organic cotton, linen, and recycled materials are gaining ground against low-quality synthetics.
Brands like Patagonia, Nudie Jeans, and Asphalte are directly targeting urban men with concrete arguments: repairability, long-lasting guarantees, transparency about carbon footprints. Nudie Jeans, for example, offers free repairs for its jeans in-store, which changes the relationship with clothing.
Criteria that weigh in the choice of a durable piece
- The fabric composition: prioritize cotton, linen, or wool over polyester, especially for pieces worn close to the body where comfort and breathability matter
- Repairability: a brand that offers alterations or spare parts (buttons, zippers) extends the garment’s lifespan by several seasons
- Manufacturing traceability: brands that are transparent about their factories and suppliers allow verification that the price paid corresponds to real quality
The market for second-hand men’s clothing is also growing. Platforms like Vinted or Vestiaire Collective have seen the share of male buyers increase significantly. Buying a vintage leather jacket instead of a cheap new one often yields better results in terms of style and longevity.
Leather, black, and vintage style: the standout pieces of the men’s season
When looking at what is actually worn on the streets and not just on the runways, three elements consistently emerge this season: leather, the black-brown palette, and vintage-inspired cuts.
The leather jacket remains the most versatile piece in the men’s wardrobe in 2024. It works equally well with raw jeans or tailored trousers. Brown or black models, with a fitted but not tight cut, dominate the seasonal looks.
Creating a men’s look with seasonal pieces
Vintage style does not mean dressing up. We’re talking about slightly wider cuts in trousers, slightly looser shirt collars, and textures like corduroy or thick raw denim. The idea is to integrate one or two pieces with strong personality into an otherwise understated outfit.
For the mid-autumn season, an effective look is built around three pieces: cotton or lightweight wool trousers, a solid-colored open-collar shirt, and a structured jacket or overshirt. Comfort takes precedence over fashion trends, and men who maintain their style are those who build a coherent wardrobe rather than chasing every trend.
Influence of streetwear and sports on men’s fashion 2024
The other underlying movement is the permeability between the sports world and everyday wardrobe. Brands like Salomon, which have transitioned from technical trail to urban sneakers, illustrate this shift. We now wear technical shoes with dress pants without anyone batting an eye.
This mix divides opinions: it blurs style references for some, while it expands possibilities for others. What is concrete is that technical materials improve daily comfort. Stretch fabrics, breathable membranes, and ergonomic soles, once reserved for sports, are now found in urban clothing and footwear.
- Thick-soled trail sneakers can be worn in both the city and on light hikes
- Water-repellent jackets with a minimalist look replace the classic trench for rainy days
- Pants with elastic waistbands and a crease combine the comfort of joggers with the look of chinos
This sportswear-fashion hybridization shows no signs of slowing down. It corresponds to a lifestyle where one moves from the office to biking, from the restaurant to walking, without changing outfits.
The modern man in 2024 no longer follows a single trend. He draws from sustainable materials, adopts a skincare routine without hesitation, and composes his style between vintage pieces, leather, and sports influences. The common thread remains the durability of pieces and the coherence of the wardrobe.